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Halo Top "Eat The Ice Cream"

Award: Wood Pencil

Wood Pencil / Digital Marketing / Online Video Adverts / 2018

Ice cream maker Halo Top's CEO's brief for this spot was: "I already have brand messaging. I've already got traditional advertisements. I want you to make me something weird for the internet." Cue woman trapped in a dystopian robot controlled world. "Eat the ice-cream" never sounded so chilling.

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