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Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Social Media / 2018
The Stacker burger can have as many beef patties as a guest wants and it can be customised in any way, so naturally this concept was taken to Twitter. The ingredients stack just like tweets stack on a timeline – one on top of the other. Pictures were tweeted of a floating burger on Burger King's timeline, while the public were invited to retweet the ingredients in the order and quantity they wanted.
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