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Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Social Media / 2018
The Stacker burger can have as many beef patties as a guest wants and it can be customised in any way, so naturally this concept was taken to Twitter. The ingredients stack just like tweets stack on a timeline – one on top of the other. Pictures were tweeted of a floating burger on Burger King's timeline, while the public were invited to retweet the ingredients in the order and quantity they wanted.
Credits
Advertising Agency
Production Company
- New Cycle
Copywriter
- Ricardo Casal
- Juan Javier Peña Plaza
Executive Creative Director
- Joaquin Cubría
- Ignacio Ferioli
Head of Production
- Brenda Morrison Fell
Senior Producer
- Florencia Alibizzati
Account Director
- Lucila Mengide
Brand Manager
- Federico Bonino
Brand Marketing Director
- Lucina Cabrejas
Managing Director
- Emanuel Abeijón
Product Manager & Social Media
- Bruno Mazzucchelli
Senior Account Executive
- Belén Rodríguez
Client
- Burger King
- Burger King
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