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Google Home of The Whopper

Award: Graphite Pencil

Graphite Pencil / Digital Marketing / Innovative Use of Technology / 2018

Burger King’s signature sandwich, The Whopper, is full of fresh ingredients and taste qualifiers – so many that it can’t possibly fit inside a 15-second US TV media buy. So, instead, it turned to voice-activated virtual assistant Google Home, and intentionally activated it to finish the message by reading The Whopper’s Wikipedia entry. What followed became the first ever ad that used a voice-activated assistant to extend a TV spot.

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