GREEN LIGHT RUN
Award: Wood Pencil
Wood Pencil / Digital Marketing / Innovative Use of Technology / 2018
Green Light Run is an urban marathon race, where the runner doesn’t have to stop for any red light. Using traffic data provided by the local police – and taking traffic signals, distance, timing and safety all into account – adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life.
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