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Fearless Girl
Award: Yellow Pencil
Yellow Pencil / Creativity for Good / Advertising & Marketing Communications/Brand / 2018
On the eve of International Women’s Day, the symbol of corporate America – Wall Street's Charging Bull – was challenged with a bronze statue of a defiant girl. 'Fearless Girl' quickly moved beyond its original commission for a gender diversity initiative to become a symbol of female empowerment.
Credits
Advertising Agency
Design Agency
- McCann New York
Artist
- Kristen Visbal
Chief Creative Officer
- Joyce King Thomas
Chief Creative Officer North America
- Eric Silver
Co-Chief Creative Officer
- Sean Bryan
- Tom Murphy
Creative Director
- Vince Lim
- Dov Zmood
Design Director
- George Katz
- David Masburn
Director of Social and Mobile
- Gemma Craven
Executive Integrated Producer
- Christine Lane
Executive Music Producer
- Eric Johnson
Global Creative Chairman
- Rob Reilly
Junior Producer
- Doug Harrison
Maker
- Brett Berman
- Eric Perini
Photographer
- Federica Valabrega
Senior Art Director
- Lizzie Wilson
Senior Copywriter
- Tali Gumbiner
Senior Editor
- Nathan Troester
Senior Integrated Producer
- Deb Archambault
Chief Communications Officer
- Jeremy Miller
Chief Production Officer
- Nathy Aviram
Head of Communications Strategy
- David Broad
Managing Director
- Devika Bulchandani
Production Company Owner
- Bryan Roberts
Senior Vice President
- Gemma Craven
- Christine Lane
Client
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