Sotetsu 20000 Series
Award: Wood Pencil
Wood Pencil / Crafts for Design / Photography for Design / 2018
In December 2017 Sotetsu, a leading Japanese railway company, celebrated its centenary. Four years prior to that anniversary, a large-scale campaign had launched to boost the brand's name recognition with the public. Using the concept of building the next 100 years on the foundation of the previous 100, it redesigned several key elements including train cars, stations, uniforms and ads.
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