To celebrate a universally popular music festival, a special typeface was created out of the names of the featured artists. The typeface featured in newspaper ads, posters as well as the festival signage. Many Japanese names consist of Chinese characters, 'kanji'. These can be read in different ways, but by using so-called 'okurigana', the phonetic reading can be ascertained. Both types were mixed creating a character that can be instinctively read by everyone.
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