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Baby Dove Beautifully Real Moms
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Photography for Advertising / 2018
Almost 100% of Canadian moms feel pressure to be perfect. So the launch of Baby Dove was an opportunity to showcase the beautifully real side of motherhood. Pulitizer Prize-winning photojournalists immersed themselves in the lives of six new moms 24/7. They captured the good, the bad and the messy side of motherhood in a provocative gallery of 120 photos.
Credits
Advertising Agency
Production Company
- Ogilvy
Art Director
- Julie Markle
Chief Creative Officer
- Ian MacKellar
- Brian Murray
Copywriter
- Chris Dacyshyn
Group Creative Director
- Chris Dacyshyn
- Julie Markle
Photographer
- Lynsey Addario
- Sandy Nicholson
- Eran Sudds
- Ami Vitale
Digital Production
- H&O
Music
- Vapor RMW
Account Handler
- Aviva Groll
- Ashley Shaffer
- Emily Woods
Agency Producer
- David Scanlon
Associate Brand Manager
- Carolyn Kim
Marketing Director
- Diane Laberge
Marketing Manager
- Leslie Golts
Senior Marketing Director
- Daniel Alter
Strategist
- Crystal Sales
Media Agency
- Mindshare Canada
PR Agency
- Harbinger Communications
Client
- Unilever
- Unilever
Brand
- Baby Dove
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