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Earth - Shot on iPhone

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Photography for Advertising / 2018

In the wake of President Trump’s decision to pull the U.S. out of the Paris climate accord, Apple released, ‘Earth: Shot on iPhone’ during the NBA finals. The spot, set to beautiful footage of the natural world, was shot by everyday Apple users and narrated by the late Carl Sagan. A fitting reminder that Earth is our only home, and we ought to take care of it.

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