SUMO GIRLS 82 TECHNIQUES
Award: Graphite Pencil
Graphite Pencil / Crafts for Advertising / Photography for Advertising / 2018
Kanazawa High School Sumo Wrestling Tournament is the oldest amateur sports tournament in Japan. For the 101st tournament, its press campaign featured 'Sumo Girls' performing all of the sport's 82 winning techniques. The campaign changed the image of sumo from rough and old-fashioned to cool and sophisticated.
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