Open your eyes
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Photography for Advertising / 2018
Over 200 million girls and women are affected by female genital mutilation – even in western countries. Terre des Femmes' aim was to create a strong visual idea that draws attention to the issue. The result: eyes that look like circumcised female genitals. The campaign lead to a jump in the number of supporters for the movement against FGM.
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