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Open your eyes

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Photography for Advertising / 2018

Over 200 million girls and women are affected by female genital mutilation – even in western countries. Terre des Femmes' aim was to create a strong visual idea that draws attention to the issue. The result: eyes that look like circumcised female genitals. The campaign lead to a jump in the number of supporters for the movement against FGM.

  • Open Your Eyes
  • Open Your Eyes
  • Open Your Eyes
  • Open Your Eyes
  • Open Your Eyes
  • Open your eyes

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