Over 200 million girls and women are affected by female genital mutilation – even in western countries. Terre des Femmes' aim was to create a strong visual idea that draws attention to the issue. The result: eyes that look like circumcised female genitals. The campaign lead to a jump in the number of supporters for the movement against FGM.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.