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Award: Yellow Pencil
Yellow Pencil / Crafts for Advertising / Sound Design & Use of Music for Digital Marketing / 2018
This Facebook Live music video takes advantage of the social media platform's time delay to produce an audio and visual loop pedal. For The Academics' live performance, an infinite loop-effect was created by filming the actual live-stream.The music video reached Reddit’s front-page and went viral overnight.
Credits
Advertising Agency
Production Company
Associate Producer
- Danielle Lukacs
Chief Creative Officer
- Greg Hahn
- David Lubars
Creative Assistant
- Tatiana Duarte
Creative Director
- Pol Hoenderboom
- Bart Mol
Creative Technologist
- Filip Williander
Director
- Lawrence Chen
Director of Integrated Production
- David Rolfe
Editor
- Alex Lubars
- Jeff Reagan
Executive Creative Director
- Tom Markham
Line Producer
- Jonathan Hsu
Senior Producer
- Mo Twine
Production
Communication Planner
- Azzahra Lopez
Influencer Manager
- Lucy Bennett
Studio Lead
- Michael Gentile
Client
- Downtown Records
- Downtown Records
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