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The Soy Sauce Posters - Flounder Fish

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2018

Too much soy sauce can ruin a dish's flavour, too little and the natural flavour isn’t enhanced. With this in mind, this campaign tapped a Gyotaku artist – or fish printer – to use just the right amount as ink on Washi paper to bring illustrations of food to life.

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