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Six Years in Love

Award: Wood Pencil

Wood Pencil / Collaborative / Agency - Client Collaboration / 2018

Foot Locker approached BBDO New York over six years ago with a desire to be as relevant as the brands it sells. That's a big ask since the brands they sell are Nike and Adidas. The challenges continued as the agency had to promote the same products and athletes as these brands, yet find a way to stand out on a fraction of the budget. Fast forward four years later and the company has recorded the highest annual sales in its history.

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