Nike Hyper Court
Award: Wood Pencil
Wood Pencil / Branding / Brand Experience & Environments / 2018
Nike took iconic street courts in Manila and used data and design to transform them into a basketball coaches. Based on actual players, each court unlocks a hyper-personalised training program, streamed data-free using Google technology.
Each element of the artwork was designed and positioned using actual player data – clovers reveal where Kyrie Irving makes 90% of his jump shots. Explosions mark the five spots where Kevin Durant isolates. Lightning bolts show where LeBron leapt for his iconic block. Art meets data on court.
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