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The Beauty In Motion

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2018

This installation – one of six wayfinding initiatives – visualises the notion of effortless movement through 198 marbles that find their way of least resistance. From entering Schiphol Airport to finding their seat on the plane, each of the six are linked to a segment in the installation that helps the passengers find the smoothest path.

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