Wihayo is the first triple distilled premium soju produced in Europe. Made using a traditional Korean recipe, its core ingredient, rice, is ground by a Dutch windmill dating from 1785 – a true fusion therefore of East and West. For the brand film, a distinctive illustration and animation style was created informed by K-pop and Korean graphic design. The core colour palette is based on the shared colours of the Dutch and Korean flags as well as the iconic green product bottle.
2D Lead Artist
- John Beckers
- Alex Frew
- Cian Ciaran
- Dylan Griffith
- Mark Bernath
- Nathalie Ji-Yun Kranenburg
- WIHAYO Netherlands
- Nathalie Ji-Yun Kranenburg and WIHAYO BV (Netherlands)
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