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Wihayo Soju Brand Film

Award: Wood Pencil

Wood Pencil / Branding / Brand Expression in Moving Image / 2018

Wihayo is the first triple distilled premium soju produced in Europe. Made using a traditional Korean recipe, its core ingredient, rice, is ground by a Dutch windmill dating from 1785 – a true fusion therefore of East and West. For the brand film, a distinctive illustration and animation style was created informed by K-pop and Korean graphic design. The core colour palette is based on the shared colours of the Dutch and Korean flags as well as the iconic green product bottle.

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