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Transformation of a Landmark

Award: Yellow Pencil

Yellow Pencil / Branding / Brand Experience & Environments / 2018

Last year, despite selling 100,000 electric vehicles BMW was still outshone by Tesla in terms of public perception. Cue the transformation of BMW's iconic four-cylinder tower headquarters into 101-metre high batteries – the symbol of the electric car industry.

  • Transformation of a Landmark
  • Transformation of a Landmark
  • Transformation of a Landmark
  • Transformation of a Landmark

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