LA FORÊT – BET ON A MURDERER
Wood Pencil / Branded Content & Entertainment / Gaming / 2018
This is a live betting second-screen experience to promote the launch of crime drama: La Forêt. It turned six episodes into interactive content, enabling the audience to take real bets on the murderer’s identity. Built in partnership with betting platform Winamax, suspects appeared on screen with betting odds matching their suspicion level. These odds evolved in real time depending on the plot and the character’s actions.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.