Elton John Launch
Award: Wood Pencil
Wood Pencil / Branded Content & Entertainment / Immersive / 2018
Virtual reality could have been invented for an Elton John concert. To connect a new generation of fans to the celebrated artist's music, his most iconic performances from the past 50 years were translated into an immersive VR experience. Using cutting edge motion capture, live action and face replacement techniques, fans could enjoy the shows like they were actually there. The content was part of a shared global VR experience simultaneously viewed by press in London, New York and LA.
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