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The Talk
Award: Yellow Pencil
Yellow Pencil / Branded Content & Entertainment / Sponsored / 2018
Black parents in America have long had to have 'the talk' with their kids, as successive generations found it necessary to discuss the harsh realities of being black in America. From overcoming biased standards of beauty to surviving encounters with the police, this film spans several decades to show 'the talk’ remains the same. The film received over 1.4 billion impressions and over seven million views.
Credits
Advertising Agency
Production Company
2D Lead Artist
- Jeff Robins
Agency Senior Producer
- Whitney Collins
Art Director
- Nedal Ahmed
- Michael Manson
Associate Creative Director
- Nedal Ahmed
- Bryan Barnes
Chief Creative Officer
- Greg Hahn
- David Lubars
Colour Grader
- Sofie Borup
Copywriter
- Bryan Barnes
Costume Designer
- Isis Mussenden
Creative Director
- Rick Williams
- Marcel Yunes
Director
- Malik Vitthal
Director of Integrated Production
- David Rolfe
Director of Photography
- Lasse Frank
Editor
- Theo Mercado
- Rich Orrick
Executive Music Producer
- Melissa Chester
Executive Producer
- Dan Blaney
- Anna Hashmi
- Erica Thompson
- Rachael Trillo
Producer
- Stephen Love
- Blake Pickens
Production Designer
- Wynn Thomas
Sound Designer
- Brian Emrich
Colour Grading
- Company 3
Editing
Music
Sound Mix
- Heard City
Visual Effects Company
Media Agency
- Hearts & Science
PR
- Egami Consulting Group
Client
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