Pitching French Film To Hollywood Campaign
Wood Pencil / Branded Content & Entertainment / Non-Fiction Film up to 5 mins / 2018
To promote French cinema to a non-French audience, Alliance Française needed to show that great films can be made without following Hollywood formulas. So, it pitched three films to Hollywood heavyweights who didn’t know that they were existing French cinema masterpieces. After rejecting these pitches, the sessions were turned into humorous videos showing there are great films Hollywood would never make. The campaign attracted 43% more people to book tickets for French films.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.