Go Balls Out
Award: Wood Pencil
Wood Pencil / Branded Content & Entertainment / User Generated / 2018
Awareness of testicular cancer amongst 15-39-year-olds is shockingly low. This mobile-based exercise challenges guys to map – and then run – the shape of a 'cock and balls.' They were then encouraged to share the route via #GoBallsOut, and challenge others to join in. The campaign reached 86% of New Zealand men in the target age group.
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