• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

IKEA Sleep Concert

Award: Wood Pencil

Wood Pencil / Branded Content & Entertainment / Live Experience / 2018

How does one challenge the Swiss attitude towards IKEA beds? By literally getting people between the sheets to let them experience a night to remember. The retail giant invited star-composer Max Richter to Zurich to perform his eight-hour lullaby 'Sleep' in front of an audience who were permitted to customise their dream beds to suit they sleeping styles.

  • IKEA Sleep Concert
  • IKEA Sleep Concert
  • IKEA Sleep Concert
  • IKEA Sleep Concert

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again