Johnsonville - Made the Johnsonville Way (Guess the Price of that Food)
Award: Graphite Pencil
Graphite Pencil / Art Direction / Art Direction for Direct / 2018
For over 70 years, Johnsonville has done things its own way. A way that puts employees first and empowers them to have a stake in the family-owned sausage company. This ad – created by said employees – is a 1970s-style game show called Guess the Price of That Food. Eight-year-old staffer Cole traveled to Toronto to watch his commercial come to life.
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