- Loading…
Johnsonville - Made the Johnsonville Way (Guess the Price of that Food)
Award: Graphite Pencil
Graphite Pencil / Art Direction / Art Direction for Direct / 2018
For over 70 years, Johnsonville has done things its own way. A way that puts employees first and empowers them to have a stake in the family-owned sausage company. This ad – created by said employees – is a 1970s-style game show called Guess the Price of That Food. Eight-year-old staffer Cole traveled to Toronto to watch his commercial come to life.
Credits
Advertising Agency
Production Company
- Arts & Sciences
- Arts & Sciences
Art Director
- Max Friedman
Associate Creative Director
- Chris Colliton
- Kevin Weir
Associate Film Producer
- Jamil McGinnis
Chief Creative Officer
- Sally-Ann Dale
Co-Director of Film Production
- Jesse Brihn
- Bryan Litman
Copywriter
- Dan Litzow
Creative Chairman
- David Droga
Director of Print Services
- Rob Lugo
Executive Creative Director
- Scott Bell
Film Senior Producer
- Rebecca Wilmer
Music Supervisor
- Mike Ladman
Print Producer
- Rick Gutierrez
Editing
- Mack Cut
Associate Director of Business Affairs
- Librado Sanchez
Business Affairs Manager
- Whitney Vose
Data Strategy Director
- Lily Ng
Global Chief Strategy Officer
- Jonny Bauer
Group Account Director
- Julia Albu
Group Communications Strategy Director
- Brian Nguyen
Group Strategy Director
- Aaron Wiggan
Senior Communications Strategist
- Kevin Wilkerson
Senior Strategist
- Marc Iserlis
Client
- Johnsonville
- Johnsonville
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.
