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Johnsonville - Made the Johnsonville Way (Guess the Price of that Food)

Award: Graphite Pencil

Graphite Pencil / Art Direction / Art Direction for Direct / 2018

For over 70 years, Johnsonville has done things its own way. A way that puts employees first and empowers them to have a stake in the family-owned sausage company. This ad – created by said employees – is a 1970s-style game show called Guess the Price of That Food. Eight-year-old staffer Cole traveled to Toronto to watch his commercial come to life.

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