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Sumo Girls 82 Techniques

Award: Yellow Pencil

Yellow Pencil / Art Direction / Art Direction for Press Advertising / 2018

Kanazawa High School Sumo Wrestling Tournament is the oldest amateur sports tournament in Japan. For the 101st tournament, its press campaign featured 'Sumo Girls' performing all of the sport's 82 winning techniques. The campaign changed the image of sumo from rough and old-fashioned to cool and sophisticated.

  • Sumo Girls 82 Techniques
  • Sumo Girls 82 Techniques

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