• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Christie's - The Last da Vinci

Award: Graphite Pencil

Graphite Pencil / Art Direction / Art Direction for Film Advertising / 2018

In 2017, Christie’s announced that the last privately owned Leonardo da Vinci painting was to be auctioned. It needed to make the sale of the Salvator Mundi a sensation, and the first step was a name that implied urgency: the Last da Vinci. Then, rather than market the sale privately, the auction house spoke publicly about what the work meant to the public. Hidden cameras below the work captured real-life reactions, which were shared on social media. A record $450.3 million sale ensued.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again