Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Radio & Audio / 2017
Student travel is heavily focused on fun but the sad truth is that many of the carefree, hedonistic pursuits of youth are no longer possible when we get older. Essentially, the fun is slowly stripped away over time. The scripting and sound technique in these spots deliver a compelling demonstration of this subtraction of fun, and ultimately makes the case for youth travel.
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