• Loading…

War of Wits

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Digital Marketing / 2017

This campaign for the real-time strategy game Halo Wars 2 brings characters from the futuristic fiction into the present day for the first time in franchise history.

The films depict alien General Atriox and human Captain Cutter locked in a war of wits. First in coach on a domestic short-haul flight where they spar over ownership of the armrest, and second on the lot of a used car dealership where they attempt to outwit each other over the sale price of a vintage automobile. The winner is, naturally, the one who best knows his enemy.

  • War of Wits
  • War of Wits
  • War of Wits
  • War of Wits
  • War of Wits

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again