War of Wits
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Digital Marketing / 2017
This campaign for the real-time strategy game Halo Wars 2 brings characters from the futuristic fiction into the present day for the first time in franchise history.
The films depict alien General Atriox and human Captain Cutter locked in a war of wits. First in coach on a domestic short-haul flight where they spar over ownership of the armrest, and second on the lot of a used car dealership where they attempt to outwit each other over the sale price of a vintage automobile. The winner is, naturally, the one who best knows his enemy.
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