Flowers
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Digital Marketing / 2017
Visa wanted to promote their Gift Card in time for Valentine’s Day. The problem was people would rather keep on gifting flowers and perfumes every year than opt for our gift card, which allows the recipient to purchase anything their heart desires from any store around the globe that says ‘Visa Accepted’.
Research showed us that there was more to each of those three cliché gifts than what people knew of. In an entertaining way, our campaign revealed the dirty truths behind them and shocked people into realising that a Visa Gift Card is truly a better gift.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.