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Let's Be Blunt

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2017

Solution & Cultural Context:
This campaign for Lotto plays on the fact that sometimes, it might be better for Britain if certain people’s Lotto-winning dreams stay as precisely that: dreams. Our only hope is for the general public to play Lotto and win so we can avoid the catastrophe of James Blunt realising his aim

whole of the UK eligible to play the Lotto

James Blunt is Britain’s most love-to-hate celebrity. His song: ‘Beautiful’ was voted the UK’s number one most annoying song, ever. He is well known for his self-deprecating humour and quick witted, acerbic responses to criticism. He rarely agrees to appear in advertising

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