Air-Ink
Award: Wood Pencil
Wood Pencil / Packaging Design / Luxury Packaging Design / 2017
Air pollution is a global problem. In Asia, it impacts Tiger Beer every day. In fact, 62% of Tiger sales come from exposed street venues. As a proud supporter of street culture and sustainability, Tiger had a bold idea: use the problem to fight the problem. Introducing Air-Ink, the first ink made from air pollution. Devices were developed to capture soot from vehicle exhausts. This was turned safe, high-quality ink. A range of Air-Ink markers were sent to street artists and activists around the world, creating both artwork and conversation.
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