The Baby Stroller Test-Ride by Contours
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Ambient / 2017
Stroller-shopping for parents can be a challenge for many reasons, but an often-overlooked stroller-buying consideration is how the baby feels. This is because babies can’t verbalize their comfort levels or preferences, and average-size adults can’t fit into strollers themselves to experience it firsthand. We created an exact, adult-size replica of one of our best-selling baby strollers and invited parents to try it in our Test-Ride. For the first time ever, parents could experience what their baby experiences, proving just how comfortable Contours strollers are for babies.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.