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The Baby Stroller Test-Ride by Contours

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2017

Stroller-shopping for parents can be a challenge for many reasons, but an often-overlooked stroller-buying consideration is how the baby feels. This is because babies can’t verbalize their comfort levels or preferences, and average-size adults can’t fit into strollers themselves to experience it firsthand. We created an exact, adult-size replica of one of our best-selling baby strollers and invited parents to try it in our Test-Ride. For the first time ever, parents could experience what their baby experiences, proving just how comfortable Contours strollers are for babies.

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