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No More Black Targets

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2017

Young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. Unconscious bias can be deadly. That is, shooters weren't just faster to fire at black targets;they were more likely to fire at them. This petition seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette.

  • No More Black Targets
  • No More Black Targets
  • No More Black Targets
  • No More Black Targets

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