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Nike Unlimited Stadium

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2017

The Lunar Epic's footprint contains Nike's foremost running innovations. We launched it with an equally innovative footprint : The Unlimited Stadium. A full-sized LED running track that brings to life the saying that "An athlete's greatest competition will always be himself." Race against an avatar of yourself, pacers, Nike athletes, national records, as well as training programs corresponding to the eight fundamental training runs. It keeps track of your progress and gives lap-by-lap feedback, and contains an incline to challenge you at every round.

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