Breast cancer affects one in eight women in their lifetime. Pink Ribbon Germany wants to urge young women to start checking their breasts regularly. The pictures were shared on Facebook and Instagram. National and international celebrities, singers, bloggers and athletes shared the pictures with millions of their followers, encouraging them to quickly re-share the posts before they were censored by moderators. In a matter of hours, Facebook and Instagram began deleting the posts. But as the pictures were removed, the buzz and awareness around the story was building in mainstream media.
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