• Loading…

The Reversed Trailer

Award: Wood Pencil

Wood Pencil / Media / Use of Outdoor / 2017

Volkswagen asked us to promote Trailer Assist - a feature that makes it a lot easier to back up with a trailer. To do so, we built a somewhat special trailer.

We split a car in half and built a trailer around it. The walls were covered with transparent foil, so that the driver could look out, but no one could look in. Then we let the trailer tow the Passat. The stunt also became online films, where the audience was invited to a campaign site where they could see how TA really works and book a test drive.

Results:
- 41 million organic views on Facebook.
- 15% sales increase.

  • None
  • The Reversed Trailer
  • The Reversed Trailer
  • The Reversed Trailer
  • The Reversed Trailer

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again