Creative Direction of Port Magazine Issue 18

Brief:
Port magazine asked us to oversee creative direction of the Spring Summer 2016 issue. The brief was to retain the main aesthetic identity of the magazine whilst bringing new and unexpected visual solutions to regular features and in-depth stories alike. The overall objective was to revitalise the magazine's appearance and present the reader with bold, innovative and engaging stories.

Solution & Cultural Context:
Port's visual approach is key to its identity; retaining the magazine's basic structure and grid we commissioned strong, directional, sometimes playful photography throughout. Examples include the Collections fashion story, shot as one long continuous story; the striking story on the Arcosanti commune; and luxury watch story featuring a naked, sometimes drooling baby. We utilised loose, hand-inked section titles to have more organic elements contrasting with the photography and formal type grid.

Audience & Distribution:
Target audience is the educated, intelligent man with an interest in literature, architecture, design, fashion and culture.
Bi-annual title.
International distribution to newsstands and subscribers.
Circulation approx 30,000.