Mother & IKEA
Award: Wood Pencil
Wood Pencil / Integrated & Collaborative / Collaborative / 2017
A seven-year relationship that focused on building the brand’s health in the long term by finding new and compelling ways to celebrate the everyday and the IKEA solutions that are designed to help improve it. The relationship has given birth to work that has seen everything from forests to flying t-shirts to robots and everything in between. Over the period IKEA has experienced continual sales growth, outgrowing the category and competitors, with communications contributing to over £1bn of additional revenue during the period.
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