Buster The Boxer
Award: Graphite Pencil
Graphite Pencil / Integrated & Collaborative / Earned Media/Large Business (over 500 employees) / 2017
Brief:
Thoughtful gifting at John Lewis
Solution & Cultural Context:
Thoughtful gifting at John Lewis
Results:
240m views
trending on Twitter before launch
Broke the Sky download record in 24 hours
number 1 on YouTube list of most popular xmas ads 2016
Insights:
TV, online, Sky Partnership
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