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Buster The Boxer

Award: Graphite Pencil

Graphite Pencil / Integrated & Collaborative / Earned Media/Large Business (over 500 employees) / 2017

Brief:
Thoughtful gifting at John Lewis

Solution & Cultural Context:
Thoughtful gifting at John Lewis

Results:
240m views
trending on Twitter before launch
Broke the Sky download record in 24 hours
number 1 on YouTube list of most popular xmas ads 2016

Insights:
TV, online, Sky Partnership

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