Johnsonville - Made the Johnsonville Way
Award: Wood Pencil
Wood Pencil / Integrated & Collaborative / Integrated/Large Business (over 500 employees) / 2017
For over 70 years, Johnsonville has done things its own way: the Johnsonville way. It’s a way that puts employees first and empowers them to have a stake in the family-owned sausage company.
So this year, we took that mentality to the next level by asking Johnsonville employees to come up with the company’s television commercials.
What started with hundreds of interviews in Wisconsin ended with a car chase, a haunted house and a man talking to his animal friends in the forest.
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