After struggling with loss-making line for ten straight years, the railway company has decided to change the names of the company and railway line, to rebuild their new brand image. Since they do not have such famous tourist spots along the railway line, we proposed to use the scenery for branding instead. They introduced the new charm of the area with the nicknames, “Mist-ery Train” for the rail on mountainside and “Sea Train” on seaside.
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