• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Philips LED Storm - Cycle

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters / 2017

There was very little the product had to offer in terms of excitement and novelty factor - it was just a torch. However, what it did have which was different was its white light. Light that was quite like daylight. So the effort was use this small differentiator and put our product in a context that was larger than life. And despite its size, have bigness in terms of approach and appeal. Something that would, so to say, raise a storm in the market place. And in a dark, gloomy business landscape, our idea was like a bolt of light that showed us a bright way forward.

  • Philips LED Storm - Cycle
  • None

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again