The Challenge: Create an agency self-promotional magazine that pushed the boundaries of print production and explored the theme of collaboration.
The Solution: The team designed a bold piece and embedded Digimarc-coded images throughout. Scanning the images with a smartphone would take the reader to unique web pages with exciting bonus content.
Solution & Cultural Context:
The Results: Incite reached more than 12,000 executives and made a significant, positive impact among clients and prospects. The Digimarc images generated hundreds of interactions and a social media campaign resulted in nearly 30,000 impressions.
It included Digimarc images which allowed readers to access additional content via their mobile devices.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.