Tate Modern is the world’s most visited museum of modern art. In 2016, a new building opened, creating more galleries, learning facilities, cafés, restaurants, shops and circulation spaces. Our brief was to design a wayfinding strategy connecting new and old spaces to create a single visitor experience. Our design concept reinforces the ‘single entity’ brief and helps visitors read the space in a new and exciting way, encompassing all wayfinding elements - landscape, entrances, internal signage, gallery entrances, level directories, posters, visitor map, skyline guide and donor plaques.
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