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The impossible Game

Award: Graphite Pencil

Graphite Pencil / Graphic Design / Digital & Mobile / 2017

SNCF operates the country's national rail services, including the TGV (France's high-speed rail network). Its functions include operation of railway services for passengers or freight, and maintenance and development of rail infrastructure. It’s one of the biggest French company, who needs to hire 1.000 of the finest engineers every year to work on mobility projects, but it suffers from a lack of attraction for engineers who are finishing their school.That’s why every year SNCF invite them to play an online serious game to present the large variety of its high level engineer jobs.

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