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Fashion Business School

Award: Graphite Pencil

Graphite Pencil / Graphic Design / Moving Image (Graphic Design) / 2017

This series of animations form part of a new visual identity for Fashion Business School, a unit of London College of Fashion specialising in market analysis and business trends.

The challenge was to find a way to represent the School's theory-based practice in a visually engaging way.

Solution & Cultural Context:
We took inspiration from ‘spot and cross’ pattern cutting paper used by fashion designers.

The overarching identity is a grid pattern of icons. Each icon represents one of the 21 courses the School offers. We brought the grid of icons to life in a series of animations to reflect five key themes present in the School's practice.

We commissioned an audio composer, who distorted recordings of sewing machines and scissors cutting through fabric to track the movement of the icons.

Exhibition Screen & online

  • None
  • Fashion Business School
  • Fashion Business School
  • Fashion Business School
  • Fashion Business School
  • Fashion Business School

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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