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Award: Wood Pencil

Wood Pencil / Graphic Design / Applied Print Graphics / 2017

A museum can appear solemn and complicated. But Pinacoteca is a museum that places visitors at the heart of its actions, demystifying the act of appreciating art by guiding visitors in a personal and welcoming manner.

Its identity is simple, lighthearted, friendly and open. It is a tribute to the architecture of the building, a 19th-century project with contemporary touches that celebrate the past and the present. The logo assumes the Pinacoteca’s nickname: Pina.

And the underline symbol highlights what’s important and, like a digital cursor is an invitation of what’s to come.

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