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All That We Share

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials 61-120 seconds / 2017

The film is a strategic piece made for Danish TV Channel, TV 2; the country’s most watched channel family.

The film is made to communicate the new channel strategy internally and externally. The strategy, All That We Share, is about focusing on the things that unite us in these dividing times.

We were to show that an inclusive programming strategy works in a world where most media split their audiences into smaller and smaller segments.

The film ran nationally on TV 2 (it is still running) and it is also used as short channel idents before and after commercial breaks. A version was released online and has become one of the most shared ads ever with more than 6 million shares and more than 250 million organic views. TV 2 united hundreds of millions of people – and thereby proved the programming strategy: The power of “All that we share”.

TV 2 viewers. Broadcasted nationally on TV 2 Denma

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