• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Old Spice - The Road

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials 21-40 seconds / 2017

The journey of one thousand sacks starts with a single day’s rental of an asphalt mixer. Armed with the hard-working power of Old Spice Dirt Destroyer, neither traffic nor construction codes will be able to stop Super Bowl MVP Von Miller on his way to greatness. Follow Von as he builds a road no one's ever traveled because, well, they probably didn’t know it existed and it probably isn’t safe. But “safe” is just another way of saying “unharmed,” which isn't really the point of this film.

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